JIMMY GRIFFEY
I am a Digital Marketing and Data Systems Specialist with over 15 years of experience, specializing in Human-Centered Design, PPC advertising, direct response copywriting, website development, and marketing automation. I leverage data and digital technologies to craft products and services that enhance customer experience, drive revenue growth, and achieve strategic business objectives.
Industry Sectors I've Worked With
Government, University, Non-Profit, Ecommerce, Pharmaceuticals, Fast-moving consumer goods (FMCG), Beer Manufacturing, Hospitality, Real Estate, Construction, Software as a service (SaaS), Sports Clubs & Gyms, Automotive, Mobile Phone Apps, Tourism, Healthcare, Financial Services, Management Consulting
Myers-Briggs Personality Type
ENTJ
The ENTJ personality type is one of the 16 personality types identified in the Myers-Briggs Type Indicator (MBTI). ENTJ stands for Extraverted, Intuitive, Thinking, and Judging. Here’s a breakdown of what each of these traits entails:
Extraverted (E): ENTJs are extraverts, meaning they are energized by engaging with the external world. They tend to be outgoing, assertive, and sociable, enjoying interactions with others and often taking on leadership roles in various settings.
Intuitive (N): This aspect of the ENTJ personality type suggests a preference for focusing on the big picture and future possibilities rather than getting bogged down in details or present realities. ENTJs are often visionary and innovative, able to see patterns and connections that others might miss.
Thinking (T): ENTJs are logical and rational decision-makers. They tend to prioritize objective analysis and efficiency over emotional considerations when making choices. They are adept at problem-solving and enjoy intellectual challenges.
Judging (J): ENTJs are decisive and organized, preferring structure and planning to spontaneity and flexibility. They are goal-oriented and enjoy setting and achieving ambitious objectives. They also tend to be assertive in their approach to implementing plans and strategies.
Overall, ENTJs are often described as natural leaders, strategic thinkers, and dynamic problem-solvers. They thrive in environments where they can take charge and enact change, whether in the business world, academia, or other areas where their skills in organization, vision, and decision-making can shine.
Skillsets
Marketing Technology & Automation (Martech)
CRM: Lifecycle & Retention Marketing
Customer Data Platforms (CDP)
Website Development & CMS Management
Content Marketing & Pay Per Click Advertising
Data Analysis, Analytics, & Attribution
UX/CX: User Experience & Customer Experience Design
Conversion Rate Optimization & A/B Split Testing
User Journey & Customer Persona Development
Direct Response Copywriting & Consumer Psychology
Public Relations & Propaganda Techniques
Some Things I've Done
I’ve personally spent millions of dollars in digital marketing spend – managing pay-per-click advertising campaigns, while simultaneously building website landing pages that generated tens of millions of dollars in client sales revenue.
Client X
Created Enterprise Level: Digital Marketing Systems In The University Sector
Building enterprise level, CRM & marketing automation systems (MarTech) that generated hundreds of millions of dollars in revenue per year – working within the university sector for 6 years.
Implemented Complete Digital Systems Overhauls - At Various Non-Profit Organizations
Utilizing change management principles to optimize: digital marketing systems, CRM, marketing automation, customer data platforms (CDP), sales operations, and project management processes. Resulting in substantial revenue growth and heightened financial performance.
Worked With Various 7 & 8 Figure Ecommerce Companies
Managing: PPC advertising, email marketing automation, direct response copywriting, website development, long form sales pages, advertorials, upsell funnels, affiliate marketing programs, graphic design, and video creation.
Technical Skills